I design Systems, Stories, and Strategy for building power

It depends on what we’re building. A streamlined brand and website can take 4–12 weeks. A full strategic overhaul, digital platform, or custom CRM might take much longer. I don’t rush work—but I do move fast when the mission calls for it.

It’s iterative, not cookie-cutter. We start by getting crystal clear on your goals and positioning, then build from the inside out—strategy → structure → design → refinement. Whether it’s a website, campaign, or software product, the foundation is always thoughtful architecture and sharp storytelling.

Not at all. While a lot of my work lives in that world, I also work with startups, nonprofits, and cultural initiatives that are trying to do something real in the world. If you’ve got purpose and complexity, I’m interested.

Everything is custom-scoped based on goals, timelines, and collaboration needs. I’ve done solo sprints and led full creative + dev teams. Let’s talk about what you need and what success looks like—we’ll build the scope from there.

Neither, really. I’m an independent strategist and builder who collaborates with a trusted crew of designers, developers, strategists, organizers, and engineers when projects scale. Think of me as your point person for anything from messaging to platform infrastructure—with a network behind me when needed.